a little about

where the campaign all started.

This year Generation FREE™ is enacting our nicotine-free programs at four different schools across Mississippi. Our #BREAKTHEHABIT campaign is combating the rising vaping epidemic across our high school student populations by empowering them with the facts about the dangers of e-cigarettes as well as creating a peer-led community of youth advocates. By working with passionate adult sponsors, within these four versatile private and public schools, we are creating a peer-led movement that is easily scalable to any student or campus population. We are helping the Mississippi youth in our targeted schools #BREAKTHEHABIT one positive choice at a time.