GENERATION FREE IS MISSISSIPPI'S
YOUTH-LED MOVEMENT AGAINST BIG TOBACCO

Generation FREE™ is fueled by teens across the state that lets young people know that they are FREE to be whoever they want to be! Even the billions of dollars spent by Big Tobacco and Big Vape every year (over $8.2 BILLION per the data and statistics found by CDC) aren’t enough to stop teens like you. You’re going to display your FREEdom from the manipulation and masquerades of an industry that kills more than 400,000 people in the United States annually. It’s just how you roll.

Generation FREE™ aims to meet students where they are by creating and sharing meaningful and insightful messages that are clear to understand and spoken in a familiar tone. Over the past few years, we have watched our social media channels flourish into a landing area for fact driven discovery and conversation. This year, we have taken a deep dive into the effects of vaping on teen health, the environment and mental health. We will provide valuable insight and information in to the effects of nicotine on the under-developed brain and how these effects can trigger mental health issues. Our ambassadors will lead the charge in conducting peer support groups and managing media campaigns that they’ve designed and curated. We will also continue to highlight peer-led activities and events, while also providing a digital platform for advocacy.